Posted
7:00 AM
by Gene
This orgy of corporate one-upmanship in Hollywood, where every consumer-products CEO must now know Mike Myers, is a landmark, effectively dawning the day when movie houses have digital projectors and can screen
feature-length infomercials at will. And yet we must still go to see the movies. Why? Because the hacks say THEY'RE BETTER THAN EVER!
Here's betting the superdupermegamarketing hurts a film -- not now, there's too much of
USA Okay behind it; but eventually people will view this sort of thing as the moral equivalent of COMMERCIALS, and respond ACCORDINGLY.