Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

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    Wednesday, June 25, 2008

    Posted 5:01 PM by Gene

    I finally got around to seeing that fake VIRAL video, and while it's nice to know PEPSICO and its ULTRA-PC CEO have time enough on their hands to dream up some stupid stunts I find it troubling. Not the stunt itself, which is clearly minor-league compared to, say, Mr. Middle-Finger of yore; but if Indira or whatever her name is can harmlessly lie the true believers of THE TANTRUM TWINS and all their parasites can harmfully lie. This is just another glorified example of yentaism, the relentless spreading of half-truths of which the Web has become the most successful exponent in history, which has already proved the undoing of too many, and could if bad enough prove the undoing of us all.

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