Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

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    Wednesday, December 03, 2008

    Posted 9:07 AM by Gene

    So -- advertisers can ADVERTISEADVERTISEADVERTISE during tough times and gain market share.

    Okay then -- explain what GM should do.

    We note in this regard that America's Most PC CEO has unleashed an ad campaign. It wasn't that long ago that these same clods chewed over the wording in one of their Ray Charles Diet Pepsi ads for fear of leaving the wrong impression. We repeat: ADVERTISING IS FOR FINANCING JUNK TELEVISION; ADVERTISING IS FOR CREATING CORPORATE FIEFDOMS; ADVERTISING IS FOR CEO SCHMOOZING.

    We might note it also wasn't that long ago when PepsiCo backed Hezbollah TV -- something we fear America's Most PC CEO might have appreciated.

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