Eugene David ...The One-Minute Pundit |
|
Wednesday, December 10, 2008
This ABSOLUTELY makes my day: You know Zeitgeist? The rag whose award-winning editor just bloviated, "THE PUBLIC BE DAMNED!!!!! WE'RE HERE TO TELL THE TRUTH!!!!!!!!!!"? The rag that decided that some bible or whatever they call it supports gay marriage? WELL!!!!! If MediaBistro doesn't link to this story saying KAPLAN INC.'s ever skinnier rag may cut its circulation by OVER 60 PERCENT -- from 2.6 MILLION TO 1 MILLION!!!!!
Now remember JonBoy, THE TRUTH has NOTHING to do with it! P. S. We saw it coming. Sorry Kurt, you didn't WANT to see it coming. P. P. S. [S]uch a cut may be inevitable, said newsstand consultant Baird Davis. “As we all know by now U.S. magazine circulation has been greatly expanded over the last 20 years to meet rising advertising opportunities,” Davis said. “This growth has been achieved largely by acquiring a much greater percentage of ‘non-renewable circ’ than publishers had previously employed." The expansion of non-renewable circ, combined with reduced reader demand has lowered circulation profitability and “reduced ‘reader quality’ for nearly all U.S. magazines.” [Emphasis added] TRANSLATION: JonBoy's bosses have all but given subscriptions away -- to people who weren't much interested in the first place. “The question now facing many publishers is to find circ levels that are more commensurate with reader demand.” What's the closest number to zero? As for the notion Zeitgeist can become the American Econowiz -- you don't shrink into prestige. And no, I don't think JonBoy could do a good British accent. P. P. P. S. at 7:46 p. m. I wonder -- given the circ talk was this JonBoy's nuclear option -- to prove his rag's (ahem) relevance to the bean counters? If so I suspect said bean counters would like to nuke HIM -- not to mention the poor clerks taking all those complaints.
|