Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

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Monday, May 11, 2009

Posted 11:48 AM by Gene

NO WINNERS: The ORIGINAL TVNEWSER!!!!! tells us a story about how Chevron tried to spin a 60 Minutes exposé by hiring an ex-CNN newshead to produce its own PR puff piece. ALAR and AUDI should tell us 60 Minutes cannot be trusted; but Chevron is even less trustworthy given its business. The same for the ex-CNN reporter, who conveniently shows that the truth depends on who pays for it -- which in turn says no reporter can be fully trusted because the news is inherently fungible. Even if Chevron is right (extremely doubtful) it's total PR incompetence to think you can counter a network news story with a YouTube factoid (even if the 60 Minutes piece was a factoid too). But this is the same idiot oil company that launched into a fantastic waste of corporate resources painting a smiley face on its behind. No, between SUMNER and CHEVRON, definitely no winners, but one bigger loser.

(Via MediaBistro)

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