THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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ConAgra spreads some Parkay love with iPhone app
OMAHA, Neb. (AP) -- ConAgra Foods wants to reinvent the classic advertising argument over how its Parkay margarine compares to butter with an iPhone application.
The ConAgra app uses the iPhone's voice recognition capability to trigger the distinctive "Parkaaaaay" response whenever the user says words like "butter" and "milk."
The free app recalls the classic Parkay television ads of the 1970s, '80s and '90s involving a talking tub of margarine.
A senior brand manager for Omaha-based ConAgra, Jeff Muench, says he hopes the app will help renew interest in Parkay and make people laugh.
On the Net:
ConAgra Foods Inc.: http://www.conagra.com
Parkay app: http://www.tinyurl.com/parkayapp
Imagine: Zillions in high-tech so people can recreate an annoying TV commercial -- and untold hundreds of thousands of JERNALISTS who MUST tell us about it.