Eugene David<br>...The One-Minute Pundit

Posted 9:04 AM by Gene

"We're engaging consumers around the world with one of the most unique digital experiences we've ever created!!!!!" McDonald's chief marketing officer Mary Dillon said. [Unique overemphasis added]

TRANSLATION: The whole executive staff is starting its VANCOUVER vacation early!

After TGSM how can anyone believe these huge expenses of our money are anything but an excuse for executive perks?

P. S. at 10:40 a. m. We hate repeating ourselves but the Crainiacs have disclosed that Burger King is sponsoring a SUMNER awards show plus twenty-eight different camera angles on a Webcast on its site. THE BAD NEWS:

Burger King could use some positive results from its entertainment sponsorships, which the company's CEO defended after reporting a 4.6% same-store sales decline in the U.S. and Canada during its first-quarter fiscal-year earnings call. Asked if the company would pursue a less niche-oriented take in its ad strategy to boost sales, CEO John Chidsey said that "things would be even worse" without those efforts.

TRANSLATION: He has no reason to defend himself except he wants his perk: the perk of schmoozing with stars, the perk of being in the world's most important industry, the perk of hectoring his subordinates. This is hardly the first time self-granting of perks hasn't worked -- remember Sarah Jessica Horseyface? That these CEOs persist shows they're every bit as selfish as a top trader at GOD'S SAINTS.