THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
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Another apology for the FRANCHISE that is public radio:
We have built an extraordinary franchise. It didn't happen by accident. It happened because we used a very specific methodology to cultivate and build an audience. For years, in boardrooms, at conferences, with funders, we have talked about our highly educated, influential audience. We pursued David Giovannoni's methodologies. [Wasn't he the high-toned Babbitt who banished classical music and the arts from public radio to make it ALL NEWSTALK, ALL THE TIME!™?] We all participated. It was his research, his undaunted, clear strategy that we pursued to build the successful news journalism franchise we have today.
What happened as a result is that we unwittingly cultivated a core audience that is predominately white, liberal, highly educated, elite. "Super-serve the core" — that was the mantra, for many, many years. This focus has, in large part, brought us to our success today. It was never anyone's intention to exclude anyone.
But we have to accept — unapologetically — that this is the franchise we've built.
That core acts as a proxy for the people who inhabit the media biz -- and while BIGMEDIA may super-serve the core, that leaves the vast unwashed (this executive's estimate is 89 percent of the public) underserved. And it increasingly resents it. Which is why NPNTR has been brought down by successors of ALLEN FUNT.
P. S. Is there a franchise for fixing typos?
(Via Prof. Shafer)