Eugene David
...The One-Minute Pundit

Sunday, March 27, 2011


If it's Sunday it must be Big Double-A-Scribble Time:

1. This is a reason FACEBOOK!!!!!!!!!! is worth 250 MEGAQUADRAGIGAZILLIONS -- because of its potential to ANNOY PEOPLE WITH "PERSONALIZED" ADVERTISING!!!!! It won't work. The more Mark and Co. prod people with ads the more likely the crowd will vanish to other social networking sites. But you know they'll be under pressure to turn the site into one long AD to justify the idiot valuations, so they'll go at it full bore.

And we'd guess this crowd is the exact same crowd that got riled up when GROUPON's CEO boasted of his SUPER BOWL ducats -- that may explain the sudden precipitous drop in its business in February. Then again people may just be tiring of such sites due to "deal overload". Here's hoping it's permanent if only to spite those drooling idiots of the Wall Street Casino, but we wonder.

2. MillerCoors "beating" INBEV-Anheuser Busch is something of a pyrrhic victory. It hasn't taken away substantial market share, just bragging rights over the number two brand (and guess-who's still number one). It's also for bragging rights in mediocre mass beers. They can't even boast on the patriotism angle as both companies are run by foreigners; the old AB was a little more outward about it. How much beer can advertisers force people to guzzle?

3. How many of us over a certain age will remember Bill Cosby for shilling NEW COKE? That, we'd argue, killed his career. He was already overexposing himself through thousands of campaigns. Of course one could know his career was over by that most unimpeachable of signals -- when he first made the cover of what used to be the flagship of "Time, Inc." (The second time was after the horrible murder of his son.)

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