Eugene David
...The One-Minute Pundit

Thursday, August 18, 2011

We have complained before that show-biz hacks know little of their industry's history, all the better to banter annoying hyperbole. No doubt this masterwork's producers had all their publicists lined up for "4D" and could bank on pliant hacks not knowing Mike Todd's son did the same thing fifty-one years ago and bombed with it. Smell-O-Vision won't work because it can't rid movee houses of the skunk smell coming from the screens.

P. S. Ramona and Lindsay were so busy selling the picture they neglected one thing: to describe how the gimmick works. "4D" uses scratch-and-sniff cards, not the fan-wafted perfumes of Smell-O-Vision. This PR doesn't even qualify for a Neuharthism of the Week Award.

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