Eugene David
...The One-Minute Pundit

Wednesday, August 17, 2011


MTV is firing back at Abercrombie & Fitch after the youth-targeted clothing brand issued a statement saying it is willing to pay Jersey Shore star Mike “The Situation” Sorrentino to refrain from wearing its merchandise. Sorrentino has frequently sported the brand on the MTV reality program.

"It’s a clever PR stunt, and we’d love to work with them on other ways they can leverage
Jersey Shore to reach the largest youth audience on television,” an MTV spokesperson said in a statement.

TRANSLATION: SUMNER wants their money!

However the mutual stunt thankfully turns into a LOSE-LOSE situation in the LAST GRAF:

In a recent study by social media agency Mr. Youth, it was discovered that both MTV and Abercrombie are struggling with reaching the youth audience. Teens reportedly watch MTV, but not with respect, believing that the network over-simplifies their generation. Abercrombie, on the other hand, doesn’t fit in with the generation’s value of diversity, self-expression and understated product branding. [Emphasis added]

The answer? Scream at them like RETARDS even more!

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